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HOW IT WORKS

Ten Stages. A Compliance Checkpoint at Every One.

Onboarding is a structured process, not a purchase. Each stage defines what you do, what we do, and what must be satisfied before the next stage begins.

The Onboarding Workflow

Not every checkpoint applies to every brand. Requirements depend on business model, service categories, partners, and jurisdiction.

01

APPLY

CLIENT

Submits a platform consultation request describing profession, audience, niche, and objectives.

PLATFORM

Reviews fit, explains the model, and identifies which infrastructure modules are relevant.

COMPLIANCE CHECKPOINT

Initial business-model screening and eligibility discussion.

02

ESTABLISH

CLIENT

Establishes or configures an independent legal entity and acquires a domain.

PLATFORM

Provides integrated business-formation and domain resources and records legal business details.

COMPLIANCE CHECKPOINT

Business identity, entity documentation, and domain ownership.

03

POSITION

CLIENT

Selects niche, target audience, market positioning, and service categories.

PLATFORM

Maps the selected positioning to available infrastructure and applicable requirements.

COMPLIANCE CHECKPOINT

Business-model classification and category eligibility.

04

BRAND

CLIENT

Defines brand name, logo direction, palette, typography, personality, and messaging.

PLATFORM

Builds the identity system and applies approved messaging architecture.

COMPLIANCE CHECKPOINT

Claims review of brand messaging and taglines.

05

CONFIGURE

CLIENT

Configures the product and service categories the brand intends to support.

PLATFORM

Confirms which categories can be supported and which require additional review or partners.

COMPLIANCE CHECKPOINT

Category restrictions, prohibited claims, and geographic considerations.

06

BUILD

CLIENT

Supplies content, assets, and business information.

PLATFORM

Builds the managed branded website and integrates commerce, fulfillment, payment, CRM, analytics, and eligible healthcare infrastructure.

COMPLIANCE CHECKPOINT

Required disclosures, privacy architecture, and website standards installed.

07

VERIFY

CLIENT

Provides required business and partner information.

PLATFORM

Performs applicable readiness and documentation reviews.

COMPLIANCE CHECKPOINT

Required licenses, disclosures, partners, payment infrastructure, geographic availability, and certification status where applicable.

08

LAUNCH

CLIENT

Completes required acknowledgments and training.

PLATFORM

Activates the brand once required requirements have been satisfied.

COMPLIANCE CHECKPOINT

Final compliance review and launch-readiness gates.

09

MANAGE

CLIENT

Operates the business and requests changes through the managed process.

PLATFORM

Maintains the site, technology, integrations, and compliance controls, and applies platform updates.

COMPLIANCE CHECKPOINT

Ongoing monitoring, document expiration tracking, and policy updates.

10

GROW

CLIENT

Builds audience, runs approved campaigns, and develops the brand.

PLATFORM

Delivers marketing and compliance education and reviews campaigns that require it.

COMPLIANCE CHECKPOINT

Advertising review, substantiation, and disclosure requirements.